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Good morning, water. You look lovely today. The way you have meticulously extracted the energizing essence of those crumbly brown nuggets of Sumatra in my coffee maker really brings out the glimmer in your droplets. Look, I’m a married man, but if I wasn’t, I would totally be gettin’ up in dat aqua, you feel me?

According to Dr. Masaru Emoto, I may have just created a more healthy and vibrant cup of coffee. Dr. Emoto is a revolutionary oracle of scientific knowledge, inasmuch as he has concocted his own definitions of the words “scientific” and “knowledge”. Dr. Emoto has “proven” (and it’s hard to find a source for his work that doesn’t nestle that word between the comforting pillows of quotation marks) that positive energy makes water better.

Not better-tasting, not more nutritious or refreshing… just better. Happier. More wholly fulfilled. Dr. Emoto unearthed that line where metaphysics and alternative medicine cross over into crazed Lynchian fiction, then leaped across it like a doped-up Olympian. He landed among the Technicolor bobbles of the absurd, cultivated his own particular brew of ludicrous reasoning and slapped a price tag on it.

And we bought in. Oh, how we bought in.

How could we not trust that sincere face?

How could we not trust that sincere face?

Masaru Emoto earned his doctorate at the Open University for Alternative Medicine in India, though I feel “earned” should be yet another resident of Quotes-Marks Manor, as I have unearthed a couple of sources which claim that such a degree can be bought for around $500. But Dr. Emoto’s doctorness is relatively moot, as he immediately set out to sail the vague ocean of alternative medicine, which contains far more fetid flotsam than it does navigable current. Read more…