I read a story last week – an actual news story, written and published by actual news people who weren’t pranking their employers – that our world is entering into an actual clown shortage. There are people (mostly people who run clown schools, I imagine) who are worried about this. Perhaps this is predictable fall-out from an age entranced by online distractions and hand-held toys that ooze a non-stop viscous goo of entertainment and fun. Maybe Stephen King is to blame for sticking a clown in the fictional sewers and frightening a generation of readers.
Maybe, like disco dancing and earthquake movies, clowns are merely part of an entertainment cycle that swells and wanes with the syncopated breath of a culture. My daughter was creeped out by clowns, as were many of her young friends. Gone are the days when Clarabell, Bozo, and Flunkie the Clown would tickle funny bones on TV. There’s no street-cred in clowning anymore.
But we’ve still got Ronald. Oh Ronald, that trans-fat-peddling scamp who was born in McDonaldland and has a permanent address in our hearts (probably near the blockage). He still pops up to remind kids that healthy food isn’t as much fun as McNuggets, even though his cronies have mostly been driven into advertising obscurity. Perhaps that’s for the best.
This photo pops up in various Buzzfeed retro-galleries – it’s the first incarnation of Ronald McDonald, prior to the crafted look that presently echoes the McBrand. Underneath all of that make-up is a man named Willard Scott. You probably know Willard as the one-time weatherman who still shows up on The Today Show to wish centenarians a happy birthday. Maybe you remember him from hosting the Macy’s Thanksgiving Day Parade broadcast on NBC for ten years. Maybe you have no idea who I’m talking about. That’s okay too. Read more…